In digital marketing, choosing the right ad format can make a big difference. Display advertising and video advertising are two popular options—but they serve different purposes.
Display ads use static or animated banners shown across websites and apps. They’re cost-effective, quick to create, and ideal for brand visibility and retargeting. If your goal is to stay top-of-mind and reach a wide audience on a budget, display ads are a great choice.
Video ads, on the other hand, use motion and sound to tell a story. They drive higher engagement, stronger brand recall, and better emotional connections. Video advertising works best when you want to explain your product, build trust, or create a lasting impression.
So, which should you choose?
- Go with display ads for affordable reach and retargeting
- Choose video ads for storytelling and higher engagement
The most effective strategy often combines both—using display for visibility and video for impact.